Tuesday, November 20, 2018

No. 1: Dynamic pricing is growing popular gradually (November 20, 2018)


Technology:
Dynamic pricing is the pricing method to set a market price with the help of AI. It has been widely used for offering hotel rooms and airline tickets. Today, companies doing sharing business are introducing dynamic pricing to offer unutilized assets and skills. AI has made it possible to set a price acceptable both to the service provider and service user instantly in consideration of various complicated conditions.

Tasukaji Housekeeping is one of these companies. Tasukaji is a coined word that means helping household duties in Japanese. This company increased the number of both providers and users by 3 times as compared with one year ago because it succeeded in reducing price. Home service is generally 3,500 yen, but this company offers home service for 1,500-2,600 yen. It does not employ anyone, and connects providers and users on the Internet. Akippa in Osaka is a company offering sharing service of parking space. This company succeeded in increasing parking fee and profits not to mention utilization ratio with the help of AI. It works with Nikko Planning Corp. in Osaka to develop the system.

Ecobo Cloak has established an interface between stores with unutilized space and sightseers looking for a coin-operated locker. A sightseer can check his baggage for 300 yen per day in utilized pace of a store. The company is sophisticating its system to make the best use of dynamic pricing to help a sightseer reluctant to check his baggage in a coin-operated locker of a railway station. The trend to modify pricing of the existing service instantly using vast amount of data to satisfy customers both in terms of price and feeling is growing more popular.   

You can check your baggage for 300 yen or 600 yen per day 
in unutilized space of a store in Tokyo.

 
Demonstration experiment of a one-way car sharing